Olá, I'm Antonio. Brazilian, goofy-footed and curious-about-everything kind of designer. Someone who likes noticing things most people walk past.
Working from Rio de Janeiro, BR.
Crafting products at scale for over 10 years. Currently leading design at Wave.
I think good design is less about answers and more about paying close attention. To people, to systems, to what's actually missing.
Things i have learned in my life so far.
Selected work from each experience.
a great team can turn structural constraints into design opportunities. Rebuilding Algar's app from scratch, we improved store ratings, grew monthly active users, and reduced support calls. All at once.
Zoom
a well-designed product concept can become strategy. At Buscapé, a vision of where the solution could go ended up guiding the roadmap for the next three years.
a young product inside a giant company has to earn its own rules. At Globoplay, that meant designing a notification system built around friction and timing.
Banking app
making three complex things feel like one is harder than building each from scratch. Six months to turn banking, acquiring, and credit into a single experience for millions of merchants. Built to scale.
Sales platforms
you can build something important and still watch it not be enough. The lessons survived even when the company didn't.
